customer"s clause - traducción al alemán
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customer"s clause - traducción al alemán

BENEFITS A VENDOR PROMISES A CUSTOMER WILL IN RETURN PAYMENT OR OTHER VALUE-TRANSFER
Customer needs; Customer proposition

customer's clause      
Kundenklausel
noun clause         
CLAUSE ELABORATED BY A MAIN CLAUSE
That-clause; That clause; Declarative content clause; Interrogative content clause; Noun clause; Direct question; Indirect question; Reported question; Speech report
Nomenklausel (Grammatik)
main clause         
GRAMMATICAL CLAUSE THAT CAN BE A SENTENCE ON ITS OWN
Independent clauses; Main clause; Matrix clause; Principal clause; Main proposition
Hauptsatz

Definición

main clause
¦ noun Grammar a clause that can form a complete sentence standing alone, having a subject and a predicate.

Wikipedia

Customer value proposition

In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer).

Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other constituent groups such as employees, partners or suppliers. Similar to the unique selling proposition, it is a clearly defined statement that is designed to convince customers that one particular product or service will add more value or better solve a problem than others in its competitive set.